Friday, January 30, 2009

NBC rejects pro-life ad

Washington, DC ( -- NBC is coming under fire from pro-life advocates for rejecting a television commercial a pro-life group hoped to run during the Super Bowl. The ad shows a beautiful picture of an unborn child during an ultrasound and asks what would happen if President Barack Obama had been a victim of abortion.
The commercial, a popular one in recent weeks within the pro-life movement, is sponsored by the pro-life Catholic group Fidelis and its CatholicVote web site.

After several days of negotiations, an NBC representative in Chicago told the group late yesterday that NBC and the NFL are not interested in advertisements involving "political advocacy or issues."

Brian Burch, president of the pro-life group, told he is upset that NBC officials rejected what he calls a uplifting and positive pro-life ad.

“There is nothing objectionable in this positive, life-affirming advertisement. We show a beautiful ultrasound, something NBC’s parent company GE has done for years," Burch said.

"We congratulate Barack Obama on becoming the first African-American President. And we simply ask people to imagine the potential of every human life," he told

Burch said NBC told Fidelis that they do not allow political or issue advocacy advertisements.

"But that’s not what they told PETA," he said about the network's recent decision to reject an ad from the animal rights group. “There’s no doubt that PETA is an advocacy group. NBC rejected PETA’s ad for another reason altogether.”

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